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Fen Digital provides bespoke SEO training to businesses that wish to manage their own search engine marketing and website optimisation campaigns. Normally we work on a one-to-one basis, either in person for clients in the Exeter area, or by phone and email with clients further afield.
Course tutor
All SEO training is carried out by John Waddington, who has 10 years’ experience of internet consultancy and has worked with high profile and small businesses across the UK and Europe.
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“Fen Digital went that extra mile to give us their expert guidance and advice that ensured success.”
Cambinet
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SEO training topics
We provide introductory training for small businesses wanting to optimise their own websites. Standard topics covered include:
- The use of keyword research tools
- Basic guidance on writing for the web
- Optimising meta tags, headings, and links
- Setting up an XML site map and submitting it to Google
- Setting up Google Analytics and interpreting key measures of visitor behaviour
- Developing an ethical and effective link strategy
 Bespoke SEO training
We also provide bespoke SEO training programmes designed around individual company needs.
For example, we can support your team in the following activities:
- Managing a smooth transition to a new website to ensure search engine traffic is not interrupted
- Planning ongoing content optimisation
- Reviewing in house SEO work and making recommendations for refinement
- Using Google Analytics to inform improvements to your marketing strategy
- Planning and designing effective landing pages for specific campaigns
Fen Digital reserves the right not to offer its services to companies which do not meet our ethical criteria or we believe may present a conflict of interest.
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