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The internet has quite simply become the first point of reference for a majority of UK consumers. You cannot afford to ignore it as a channel for promoting your business. Check these facts from the British Marketing Research Board (BMRB) published in May 2005:
- There are over 43 m internet users in the UK - that’s 7 in every 10 people!
- The average time spent online per day is just under 2 hours
- Internet users visit an average of 2,805 pages each month
- Over 6 in 10 internet users plan to buy online in the next 6 months
- Over half of internet users have researched a purchase online before visiting the high street
There is no other medium that allows you to promote your business online 24-hours a day, 7-days a week - and the costs of getting a basic business website can be less than a one-off press advert!
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