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This website optimisation case study describes how Fen Digital developed an effective internet marketing campaign to promote a UK furniture designer in Google.
The business objective
Hall Farm Reproductions in Suffolk create bespoke handmade furniture in solid oak. As they are not in a location to attract passing trade, their objective was to attract potential customers to the service through Google.
Fen Digital created a Top 100 profile to drive quality enquiries to the Hall Farm Reproductions website:
 oak reproduction furniture
The results
The profile for Hall Farm Reproductions has been very well ranked in Google and consequently the level of enquiries and new orders rose significantly from all over the UK. The growth of the business has been sufficient to enable the proprietor to open a showroom in Bath.
Google Analytics indicates that the Top 100 profile has consistently been the top referring site and is generating high quality visits as measured by number of pages viewed, time spent on site, and bounce rates, all of which are much better than direct traffic from the search engines.
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An example of the beautifully crafted bespoke furniture made by Hall Farm reproductions
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What the client had to say
“I contacted John at Fen Digital just over a year ago to help me with the optimisation of my web site, and after seeing the results it has brought me over the last year, my business has been going from strength to strength.
I am now able to rely almost entirely on the customers that find me through my Top 100 profile on Oak Reproduction Furniture. I have found John Waddington, who I deal with face to face most helpful on all occasions when I have had any queries or small changes to make.
I would just like to say thank you for what I feel is a great value for money service.”
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Phone 01638 565956