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Why should all website owners be concerned about usability?
Simply put, usability has been proven to be the single most important factor in determining the success of a website, being ranked as much as four times higher than design branding.
What’s more, recent studies by influential usability research groups such as Nielsen Norman show that good usability is getting more important. As web users get more savvy, so their expectations rise and they become more selective about which sites to visit and which to abandon.
"The customer experience is the next competitive battleground"
Jerry Gregoire, Dell
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More about usability
What makes a website usable? »
Optimise the usability of your website »
Usability case studies »
Cambridge Usability Centre »
Related topics
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