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Promoting a business online requires a combination of internet marketing and effective web page design. Fen Digital explains how to promote a website effectively. You may wish to watch our web video in which John Waddington provides an overview of our approach.
 Promoting a website
Around 70% of people find websites through Google search and therefore being listed on page 1 for the right keyword phrases is critical for maximising visitor traffic.
Fen Digital have the skills and track record to advise your business on how to use ethical SEO techniques to get your site listed where potential customers will click on it.
Effective landing page design
Attracting visitors to your site is only a starting point for successful internet marketing.
The first page the visitor sees after clicking your listing needs to be sufficiently engaging to hold their attention and encourage interaction.
It must be perceived as professional and well designed and directly relevant to the visitor’s search enquiry. Either the landing page must clearly show the information they are looking for, or the site navigation must make it easy to find in as few clicks as possible.
Above all, the landing page should have a clear call to action.
 Driving visitor traffic to your website
The Top 100 Marketing platform is a complete internet marketing solution for businesses wishing to promote the benefits of their products or services online.
A cost-effective alternative to Adwords, it has enabled many UK businesses to communicate with their target audience through natural search marketing.
Top 100 Marketing combines Fen Digital’s knowledge of effective internet marketing, with expertise in search engine optimisation and usability.
 Top 100 Marketing - find out more
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