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Everyone knows somebody who claims to be a web designer.
But there’s a world of difference between a mediocre site and one that genuinely supports your business objectives and actually boosts the bottom line.
Here are some tips on what to look for to ensure you get the best design team for your needs:
- Check out a web designer’s business experience, not just their design skills. Have they supported their clients in a period of business development, and been able to recommend how the web could be used to greatest effect?
- Take time to read testimonials about a designer’s work, especially looking for any feedback on their ongoing support
- Click their portfolio of completed sites, and assess whether their style is professional, consistent, and appropriate to your business and target audience
- Do they have skills and experience in putting together the type of site and functionality you require? Web designers tend to have different strengths - whether it be creative sites using Flash, or robust e-commerce sites.
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