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Regard your website like a virtual sales person. You wouldn’t hire a sales rep who just stands there waiting for potential customers to talk to them. In the same way you need to look at ways in which you can use your online presence to interact with customers.
How you go about this depends on the type of product or service you are promoting and the target audience.
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We hope you found this series of articles on planning, designing, publishing and promoting a website useful.
If you would like individual consultancy from Fen Digital, please call John Waddington on 01392 411363
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Should I Twitter?
If you are targeting a predominantly young, urban, mobile audience, then look at how you can build awareness through Twitter or Facebook.
If your audience doesn’t Twitter, then consider sending out quarterly emails to customers to keep your business in their mind.
Ensure that your dialogue is engaging
Whichever media you implement, the key is to ensure that you are sending out information that will attract and engage your audience. It must have value to them, either in terms of advice or entertainment or they will quickly click away.
Don’t lose sight of website optimisation!
If your main objective in using social media and electronic communication is to encourage people to visit your website, don’t look sight of the need to make your site appealing and user friendly. In the rush to go out Twittering, we shouldn’t forget the basics of building trust through clear, customer-focused information.
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